Destination Marketing Application as an Innovative Instrument for Sustainable Urban Development (According to the Example of Pleven)

Authors

  • Chief Assist. Prof. Dr Eva Tsvetanova Author

Keywords:

Destination marketing, Sustainable urban development, Cultural and heritage tourism, Territorial segmentation
R58, Z32, O18

Abstract

The article investigates the role of destination marketing in the process of sustainable urban development. The tourism potential of sites related to the cultural and historical heritage of Pleven is analyzed as well as the factors preventing or favoring organization of destination marketing activities in Pleven. As a result of empirical analysis, the specific proposals are defined to assist local authorities in creating a favorable local environment for enhancing entrepreneurial activity to achieve sustainable growth in the field of cultural and heritage tourism.Jel: R58, Z32, O18

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Published

2018-11-17

Issue

No. 4 (2018)

Section

Articles

License

Copyright (c) 2018 Eva Tsvetanova (Author)

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

Authors retain copyright to their works.

All publications are distributed under the terms of the Creative Commons Attribution 4.0 International (CC BY 4.0) license.

How to Cite

Tsvetanova, E. (2018). Destination Marketing Application as an Innovative Instrument for Sustainable Urban Development (According to the Example of Pleven). Research Papers, 4, 211-228. https://yb.e-dnrs.org/index.php/rp/article/view/5537